top
Christa Blackman

My professional work as a designer began as part of an internal design team at Computer Associates International, where I focused on print design and production for corporate communications. From the corporate environment, I migrated to the agency world, and it was there that I found my niche. I welcomed the variety of work in terms of both client and project, and enjoyed being surrounded and inspired by a talented group of creatives.

My most recent tenure was a span of ten years at Structure Interactive, where I was employed as Art Director. It was during my early years at Structure when the world of interactive design exploded, and I began designing for both Web and interactive media for a variety of Fortune 500 clients.

While at Structure, a large portion of my work was dedicated to our account with The Dow Chemical Company, designing for and maintaining the dow.com brand on the World Wide Web and in multimedia applications. Many of my career highlights stem from this account, including the design and direction of the corporate and business level look and feel for www.dow.com, which was implemented globally between 2005 and 2007. Critical to the success of this project was my writing and development of The Dow Brand Visual System for Online Media. This online brand guide was distributed globally as the official graphic standard for the production of all branded communications under the dow.com domain.

In addition to design and production for The Dow Chemical Company account, my responsibilities at Structure included:

  • taking the design lead on multiple projects, from creative concepting through production
  • development of user interface and aesthetics for web and multimedia applications
  • presentation to and explanation of design rationale to clients
  • estimation and completion of project within budget
  • training and supervision of junior level designers and interdisciplinary teams

During those years I also began to offer my services on a volunteer and a freelance basis. My clients were generally business startups or companies in need of marketing materials or an online presence. In early 2009, I began consulting full time, providing comprehensive design services for both corporations and individuals. It is my goal and my pleasure to offer agency-quality work at a cost-effective price.

To learn more about my areas of expertise, please visit Services or view my Portfolio. If you'd like to discuss my work in more detail, or have a project in mind, Contact Us.